Strategy vs. Tactics: Calling Things by Their Names!
Let’s go, folks! We’re lost if we don’t know the difference between strategy and tactics, especially in data analysis. We can’t define the right indicators for evaluation, investigation, analysis, and monitoring. And that’s not just a problem; it’s a potential roadblock to our success!
Strategy and tactics are not the same thing. But for some reason, it’s trendy to call everything “strategy.” Let’s put an end to this confusion once and for all! I’m shouting to the world to learn and apply the difference in daily life. Let’s do this! Let’s clear the fog and see the path ahead!
Strategy is our treasure map!
Tactics are our action plan!
The BIG difference
Strategy
It defines the overall objectives and direction of communication. It’s a high-level plan establishing what we want to achieve long-term, identifying target audiences, key messages, and main channels. Strategy answers the question: “Where do we want to go?”
- Strategy Evaluation: Here, we check if the overall direction of communication aligns with the organisation’s objectives. It’s like adjusting the compass to ensure we’re on the right path.
- Strategy Measurement: We quantify the overall impact of communication on the organisation’s results. This can involve metrics like return on investment (ROI), brand value, and changes in reputation. It’s like counting the treasures we’ve found along the way!
Tacticals
Tactics are our action plan! They detail the specific actions and tools to implement the strategy. These are the day-to-day activities, such as content creation, social media management, event organization, and press relations. Tactics answer the question: “How are we going to get there?”
- Tactics Evaluation: Here, we examine the execution of communication actions. We consider aspects like content quality, campaign creativity, and the suitability of channels used to reach the target audience. It’s like checking if we’re using the right tools to dig up the treasure.
- Tactics Measurement: We quantify the performance of specific communication actions. Common metrics include reach, acquisition, engagement, conversion rate, leads generated, etc. It’s like counting how many gold coins we find in each dig!
Why is it important to call things by their names?
- Reassurance through Clear Communication
- Focus on Precise Indicators
- Continuous Improvement: With well-defined indicators, we can perform more accurate analyses and implement continuous improvements in communication actions.
- Organizational Alignment: Ensuring that the strategy aligns with the organization’s objectives and that tactics are being executed effectively.
Therefore, it is essential that all communication and data analysis professionals strive to understand and correctly apply the concepts of strategy and tactics. This not only enhances the quality of work but also contributes to the overall success of the organization.
See U! Maria Moura
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