Strategy

I am a dynamic digital strategist with a proven history of driving impressive ROI through innovative inbound, growth and CRM strategies. With a passion for turning complex data into game-changing insights, I excel at optimizing customer journeys and inspiring cross-functional teams to exceed ambitious business goals.I deliver measurable results that drive engagement, boost conversions, and fuel sustainable growth.

I thrive on uncovering opportunities through in-depth research, trend analysis, and seamless project management. Armed with advanced data analytics tools and a knack for translating insights into impactful action, I consistently transform challenges into opportunities. From customer journey mapping and UX/CX optimization to SEO excellence, I bring a 360-degree approach to success, ensuring you stay ahead in today’s competitive landscape. Let’s create results that matter.

I am passionate about transforming digital experiences through powerful Search Engine Optimization (SEO – AIO) and User Experience (UX) practices. With a keen focus on Technical SEO, I ensure that websites are well-structured, easy to navigate, and fully indexed. My expertise in On-Page SEO goes beyond mere optimization; I dive deep into content and keyword strategies to amplify visibility and engagement.

SEO & UX

I believe that every user deserves an exceptional experience. By designing with the user in mind, I implement customer journey mapping and adhere to accessibility standards, ensuring that everyone can enjoy a seamless interaction with the site. By blending data insights with innovative solutions, I deliver not just results, but significant growth in the digital space. Together, we can create impactful connections that elevate your online presence and drive success. Let’s embark on this journey to unlock your full digital potential!

Communication and Content

My career journey has been defined by the power of clear and strategic communication, transforming intricate landscapes and data into compelling stories that captivate and engage. I thrive on crafting resonant narratives that not only capture audience attention but also ignite engagement and deliver impactful results through comprehensive content strategies. My ability to forge strong relationships and collaborate effectively ensures that visions are shared, understood, and brought to life.

My journey in communication and content has led me to master public relations, where I transform connections into enduring influence. In event management, I bring visions to life, creating unforgettable experiences that inspire and excite. And in customer relationship management, I champion the power of understanding, forging bonds that elevate loyalty and fuel growth.

Professor, Tutor and Mentor

Outside of my professional work, I am dedicated to education and mentorship. As a professor at ISEC Lisboa, I share my knowledge of SEO, mobile marketing, performance, and strategy to help shape future digital marketers. At EDIT, I guide students through content, SEO, and SEA, and at LSD, I teach a comprehensive digital marketing course. Additionally, at Universidade Europeia, I encourage critical thinking by analyzing strategy and communication.

Teaching is not just a job for me; it’s a passion and a privilege. It’s my way of giving back to those who supported my growth. I enjoy sharing knowledge, fostering insightful discussions, and helping my students succeed. I believe education is a powerful tool for personal growth, and I feel honored to help others reach their full potential. 

I strive to create engaging learning experiences by designing my courses with interactive activities. These opportunities allow students to apply what they learn, enhancing their understanding and retention. My aim is to not only reinforce key concepts but also to connect different areas of study for a more integrated understanding. Students frequently give positive feedback on the engaging and collaborative nature of these sessions.

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